How to connect with your best student prospects : saying the right things, to the right students, in the right media

Kendall Goodrich, Kunal Swani and James Munch

Year of publication:	2020
Authors:	Goodrich, Kendall ; Swani, Kunal ; Munch, James M.
Subject:	higher education marketing \| student media usage \| student recruitment \| Student segmentation \| student targeting \| university branding communications \| Studierende \| Students \| Hochschule \| Higher education institution \| Mediennutzung \| Media usage \| Markenführung \| Brand management \| Nonprofit-Marketing \| Nonprofit marketing \| Studium \| University education \| Marketingmanagement \| Marketing management \| Betriebswirtschaftsstudium \| Graduate business education

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