How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Year of publication: |
2008
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Authors: | Gudigantala, Naveen ; Song, Jaeki ; Jones, Donald R. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 4.2008, 4, p. 43-57
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Subject: | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour | Benutzerschnittstelle | User interface | Entscheidungstheorie | Decision theory |
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