How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Year of publication: |
2010
|
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Authors: | Gudigantala, Naveen ; Song, Jaeki ; Jones, Donald R. |
Published in: |
Strategic information systems ; Vol. 3. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 1592-1607
|
Subject: | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour | Benutzerschnittstelle | User interface | Entscheidungstheorie | Decision theory |
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