I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Ina Garnefeld, Eva Böhm, Lena Klimke, Andrea Oestreich
| Year of publication: |
November 2018
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|---|---|
| Authors: | Garnefeld, Ina ; Böhm, Eva ; Klimke, Lena ; Oestreicher, Andreas |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 6, p. 1133-1147
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| Subject: | Sales promotion | Time extension | Scarcity | Experiments | Verkaufsförderung | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0600-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951650