Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
M.R. Martínez-Torres, F.J. Arenas-Marquez, M. Olmedilla, S.L. Toral
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Martínez-Torres, María del Rocío ; Arenas-Marquez, F. J. ; Olmedilla, M. ; Toral, S. L. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 133.2018, p. 220-228
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| Subject: | Particle Swarm Optimization | Electronic Word-of-Mouth communities | Reputable users | Classification rules | Virales Marketing | Viral marketing | Social Web | Social web | Reputation | Mathematische Optimierung | Mathematical programming | Algorithmus | Algorithm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2018.04.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960706