Impact of service quality dimensions on the formation of customer value in B To B services
Year of publication: |
2013
|
---|---|
Authors: | Munnukka, Juha ; Järvi, Pentti ; Outi, Uusitalo |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 3, p. 286-299
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Finnland | Finland |
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