Impact of social network structure on content propagation : a study using YouTube data
Hema Yoganarasimhan
| Year of publication: |
2012
|
|---|---|
| Authors: | Yoganarasimhan, Hema |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 10.2012, 1, p. 111-150
|
| Subject: | user-generated content | Social Web | Social web | Share Economy | Sharing economy | Soziales Netzwerk | Social network | Informationsverbreitung | Information dissemination | Werbeplanung | Advertising planning | Modellierung | Scientific modelling |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526832