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Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen

Roland Helm und Stephanie Gritsch
Year of publication:
2013
Authors: Helm, Roland ; Gritsch, Stephanie
Publisher: Regensburg : Univ.
Subject: B-to-B-Marketing | Business-to-business marketing | Vertrieb | Physical distribution | Industriegüter | Industrial goods | KMU-Marketing | SME marketing
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