Implementing key account management : intraorganizational practices and associated dilemmas
Javier Marcos-Cuevas; Satu Nätti; Teea Palo; Lynette J. Ryals
| Year of publication: |
2014
|
|---|---|
| Authors: | Marcos-Cuevas, Javier ; Nätti, Satu ; Palo, Teea ; Ryals, Lynette J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1216-1224
|
| Subject: | Key account management | Strategic customers | Relationship marketing | Strategic sales | Key-Account-Management | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439573