Influence of customer participation on co-creation intention of brand value under social media
Mengfei Lin, Zhihua Wang, Chunfeng Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Lin, Mengfei ; Wang, Zhihua ; Chen, Chunfeng |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : World Scientific Publ., ISSN 0219-6492, ZDB-ID 2115864-2. - Vol. 22.2023, 5, Art.-No. 2350054, p. 1-24
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| Subject: | co-creation intention | Customer participation | ego depletion theory | knowledge management | prosocial influence | prosocial theory | social media fatigue | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management | Markenführung | Brand management | Online-Marketing | Internet marketing | Kundenwert | Customer value |
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