Instant Customer Base Analysis:Managerial Heuristics Often “Get ItRight”
Year of publication: |
2008-05-01
|
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Authors: | Wübben, Markus ; Wangenheim, Florian v. |
Institutions: | Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing |
Published in: | |
Subject: | Kundenmanagement | Customer relationship management | Direktmarketing | direct marketing | Beziehungsmarketing | Kundenanalyse |
Extent: | 105472 bytes 13 p. application/pdf |
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Type of publication: | Article |
Language: | English |
Classification: | Marketing. Other aspects ; Market research ; Public relations ; Consumer behaviour ; Individual Articles ; No country specification |
Source: | USB Cologne (business full texts) |
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