Interacting effect of conformity and critical mass in technology acceptance : a conceptual model
Year of publication: |
2011
|
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Authors: | Illia, Abdou ; Lawson-Body, Assion ; Lee, Simon ; Roy, Marie-Christine |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 2, p. 97-110
|
Subject: | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Interaktive Medien | Interactive media | Soziale Werte | Social values |
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