Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Chenting Su , Zhilin Yang, Guijun Zhuang, Nan Zhou and Wenyu Dou
| Year of publication: |
2009
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|---|---|
| Authors: | Su, Chenting ; Yang, Zhilin ; Zhuang, Guijun ; Zhou, Nan ; Dou, Wenyu |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 40.2009, 4, p. 668-689
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| Subject: | Marketing | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Soziale Beziehungen | Social relations | Sozialkapital | Social capital | Soziales Netzwerk | Social network | China |