Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Ying Kai Liao, Candice Chang, Giang Nu To Truong
| Year of publication: |
2020
|
|---|---|
| Authors: | Liao, Ying Kai ; Chang, Candice ; Giang Nu To Truong |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 1, p. 18-35
|
| Subject: | Business-to-Business | E-Marketing Orientation (EMO) | Media Richness Theory | Social Media Marketing | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |