Investigating dimensionality of multichannel retailer's cross-channel integration practices and effectiveness : shopping orientation and loyalty intention
Hyun-Hwa Lee; Jihyun Kim
| Year of publication: |
2010
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|---|---|
| Authors: | Lee, Hyun-hwa ; Kim, Jihyun |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 17.2010, 4, p. 281-312
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| Subject: | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008729035