It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty

Bang Nguyen; Philipp "Phil" Klaus and Lyndon Simkin

Year of publication:	2014
Authors:	Bang, Nguyen ; Klaus, Philipp ; Simkin, Lyndon
Published in:	The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 6, p. 484-497
Subject:	Trust \| Loyalty \| Framework \| Customization \| Unfairness \| Vertrauen \| Confidence \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Gerechtigkeit \| Justice \| Kundenzufriedenheit \| Customer satisfaction \| Wahrnehmung \| Perception

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