Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people
Joseph A. Michelli
| Year of publication: |
2014
|
|---|---|
| Authors: | Michelli, Joseph A |
| Other Persons: | Michelli, Joseph A. (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill Education |
| Subject: | Starbucks Coffee Company | Beziehungsmarketing | Relationship marketing | Produktmanagement | Product management | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 286 S. Ill, graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-180125-1 ; 978-0-07-180125-6 ; 0-07-180126-X ; 978-0-07-180126-3 ; 978-0-07-180126-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010193160