Leveraging customer knowledge : a comparative study of eCRM functionality and its use in e-commerce websites
Year of publication: |
2008
|
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Authors: | Kim, Yong-mi ; Hawamdeh, Suliman |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 1.2007/08, 4, p. 327-340
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management |
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