Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Nicolas Hoffmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Hoffmann, Nicolas |
| Publisher: |
Frankfurt am Main [u.a.] : PL Acad.-Research |
| Subject: | behavioral loyalty | Einzelhandel | Retail trade | Kundenbindung | Customer retention | Kundenbindungsprogramm | Loyalty program | Kundentreue | Bonus |
| Description of contents: | Table of Contents [gbv.de] |
freely available
Erscheint auch als (Online-Ausgabe):
Hoffmann, Nicolas *1983-*. Loyalty schemes in retailing. - Frankfurt am Main : PL Academic Research, 2013. - 1 Online-Ressource (291 Seiten)
Persistent link: https://www.econbiz.de/10010251922