Make it your own : how process valence and self-construal affect evaluation of self-made products
Year of publication: |
2014
|
---|---|
Authors: | Atakan, Sukriye Sinem ; Bagozzi, Richard P. ; Yoon, Carolyn |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 6, p. 451-468
|
Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
-
Understanding the customer value of co-designing individualised products
Habicht, Hagen, (2017)
-
Beauty or function? : how different mass customization toolkits affect customers' process enjoyment
Schnurr, Benedikt, (2015)
-
Customer Contact Management : Erzielung von Kundenwerten in einer Postwachstumsgesellschaft
Lenz, Raimund, (2019)
- More ...
-
Atakan, S. Sinem, (2014)
-
Dietvorst, Roeland C., (2009)
-
Dietvorst, Roeland C., (2009)
- More ...