Managerial applications of multivariate analysis in marketing

James H. Myers; Gary M. Mullet

Year of publication:	2003
Authors:	Myers, James H. ; Mullet, Gary M.
Publisher:	Mason. Ohio : Thomson
Subject:	Multivariate Analyse \| Multivariate analysis \| Marktforschung \| Market research \| Marketingmanagement \| Marketing management \| Theorie \| Theory \| Marketingforschung
Description of contents:	Table of Contents [gbv.de]

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