Market segmentation : a step by step approach to creating profitable market segments
Malcolm McDonald and Ian Dunbar
| Year of publication: |
1995
|
|---|---|
| Authors: | McDonald, Malcolm ; Dunbar, Ian |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Macmillan |
| Subject: | Marktsegmentierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 271 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-63723-2 ; 0-333-63722-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004568723