Market segmentation in tourism : a critical review of 20 years' research efforts
Year of publication: |
2008
|
---|---|
Authors: | Zins, Andreas |
Published in: |
Change management in tourism : from "old" to "new" tourism. - Berlin : E. Schmidt, ISBN 978-3-503-11084-1. - 2008, p. 289-301
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Subject: | Tourismusmarketing | Tourism marketing | Marktsegmentierung | Market segmentation | Tourismusforschung | Tourism research | Bibliometrie | Bibliometrics | 1985-2005 |
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