Market segmentation of online shoppers : a Bayesian approach

Manit Mishra and Snigdha Mohapatra

Year of publication:	2023
Authors:	Mishra, Manit ; Mohapatra, Snigdha
Published in:	International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 32.2023, 1, p. 81-96
Subject:	trust \| segmentation \| BLSR \| e-retail \| online shopping \| Online-Handel \| Online retailing \| Marktsegmentierung \| Market segmentation \| Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence \| Zielgruppe \| Target group \| Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| Einzelhandel \| Retail trade \| Bayes-Statistik \| Bayesian inference

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