Market Transformation is Changing Consumption (Purchasing Patterns or Behaviour) Resulting in Technology Driven Customer Experiences

The very purpose of this research paper is to illustrate the market transformation. Market transformation is nothing but the shift in the marketing process from traditional (offline) to digital (online). It is changing the consumption in terms of demand, buying behavior of the customers for both the products and services. It is also an attempt to illustrate technology as a market driver today for the product. The main objective of this paper is to illustrate the changing shift in marketing from the very traditional to modern that is technologically empowered and makes use of user-generated content. It is observed that there is a change in traditional marketing towards modern marketing. This modern marketing is utilizing technology and social media tools to create user-generated content that may be used for marketing purposes. The author also wishes to highlight the significance and importance of the use of technology in the form of user-generated content by the organizations as a part of their marketing (process and strategy). Even the technology enhancements can be seen as one of the influential aspects of deciding regulations by the (government) authorities. The said paper is an attempt to portray certain facts as examples in this context. No statistical tests have been conducted for this paper. Examples are provided with relevant sources as empirical data. The said research paper is an empirical research paper that is based on reported facts and findings. This paper incorporates mixed methodology (contains qualitative as well as quantitative) data from various sources. The sources of data are surveys from organizations, news articles from newspapers, and others