Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Poonam Sharma; Marcy Engle, Victor Coburn and Anthony Smith
| Year of publication: |
2013
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|---|---|
| Authors: | Sharma, Poonam ; Engle, Marcy ; Coburn, Victor ; Smith, Anthony |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 4, p. 386-394
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| Subject: | bottom of the pyramid | BOP | technology | blue ocean strategy | value innovation | Aakash | Innovation | Entwicklungsländer | Developing countries | Geschäftsmodell | Business model | Marketingmanagement | Marketing management | Informationstechnik | Information technology | Strategisches Management | Strategic management | Zielgruppe | Target group | Armutsbekämpfung | Poverty reduction |