Marketing performativity : theories, practices and devices
Year of publication: |
2017
|
---|---|
Other Persons: | Mason, Katy (ed.) ; Kjellberg, Hans (ed.) ; Hagberg, Johan (ed.) |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
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