Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Benedikt M. Brand and Daniel Baier
| Year of publication: |
2022
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|---|---|
| Authors: | Brand, Benedikt ; Baier, Daniel |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 4, p. 955-983
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| Subject: | Best-Worst Scaling | Country of origin | Decompositional measurement | Discrete choice analysis | Implicit country of origin facet | Multi-cue context | Non-salient measurement | Online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Herkunftsbezeichnung | Designation of origin | Diskrete Entscheidung | Discrete choice | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2021-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396346