Measuring the value of point-of-purchase marketing with commercial eye-tracking data

by P. Chandon, J. W. Hutchinson and S. H. Young

Year of publication:	2001 ; [Elektronische Ressource]
Other Persons:	Chandon, Pierre (contributor) ; Hutchinson, J. W. (contributor) ; Young, Scott H. (contributor)
Institutions:	INSEAD (contributor)
Publisher:	Fontainebleau : INSEAD
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research \| Visuelle Wahrnehmung \| Visual perception

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