Microcelebrity : the impact of information source, hotel type, and misleading photos on consumers’ responses
Year of publication: |
2019
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Authors: | Zhang, Lu ; Kuo, Pei-Jou ; McCall, Michael |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 60.2019, 4, p. 285-297
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Subject: | microcelebrity | information source | hotel type | misleading photos | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
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