Mobile communications : a comprehensive hierarchical modelling approach
Michael Daniel Clemens and Xin Shu
| Year of publication: |
2014
|
|---|---|
| Authors: | Clemens, Michael Daniel ; Shu, Xin ; Gan, Christopher |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 1, p. 114-146
|
| Subject: | Mobile communication | comprehensive hierarchical model | Service quality | Custmer satisfaction | Customer loyalty | Structural equation modelling | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247504