Monetization of customer futures through machine learning and artificial intelligence based persuasive technologies
Som Sekhar Bhattacharyya
| Year of publication: |
2023
|
|---|---|
| Authors: | Bhattacharyya, Som Sekhar |
| Published in: |
Journal of science and technology policy management : JSTPM. - Bingley : Emerald, ISSN 2053-4639, ZDB-ID 2771727-6. - Vol. 14.2023, 4, p. 734-757
|
| Subject: | Customer needs | Monetization | Online recommendation | Persuasive technologies | Real options | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Realoptionsansatz | Real options analysis | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTPM-09-2021-0136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364084