Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures

Simone Krouwer, Karolien Poels and Steve Paulussen

Year of publication:	2020
Authors:	Krouwer, Simone ; Poels, Karolien ; Paulussen, Steve
Subject:	advertising recognition \| credibility \| disclosures \| Native advertising \| sponsorship transparency \| Werbung \| Advertising \| Unternehmenspublizität \| Corporate disclosure \| Website \| Sponsoring \| Sponsorship \| Werbewirkung \| Advertising effects \| Glaubwürdigkeit \| Credibility \| Online-Marketing \| Internet marketing \| Politische Kommunikation \| Political communication \| Auskunftspflicht \| Disclosure regulation

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012200472

A service of the