Multichannel marketing : metrics and methods for on and offline success

Akin Arikan

Year of publication:	2008
Authors:	Arikan, Akin
Publisher:	Indianapolis, Ind. : Wiley
Subject:	Vertriebsweg \| Distribution channel \| Online-Marketing \| Internet marketing \| Return on Investment \| Return on investment \| Messung \| Measurement \| Marketingmanagement \| Marketing management \| Electronic Commerce \| Mehrgleisiger Vertrieb \| Vertriebsorganisation \| Marketing
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov]

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