Customer experience analytics : how customers can better guide your web and app design decisions
Akin Arikan ; foreword by Thomas H. Davenport
| Year of publication: |
[2023] ; 1st edition
|
|---|---|
| Authors: | Arikan, Akin |
| Other Persons: | Davenport, Thomas H. (preface) |
| Publisher: |
New York, NY : Routledge |
| Subject: | Website | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-33519-1 ; 1-003-33519-5 ; 978-1-000-82902-0 ; 1-000-82902-2 ; 978-1-000-82898-6 ; 1-000-82898-0 ; 978-1-032-37077-4 ; 978-1-032-37076-7 |
| Other identifiers: | 10.4324/b23273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014417699