Customer experience analytics : how customers can better guide your web and app design decisions

Akin Arikan ; foreword by Thomas H. Davenport

Year of publication:	[2023] ; 1st edition
Authors:	Arikan, Akin
Other Persons:	Davenport, Thomas H. (preface)
Publisher:	New York, NY : Routledge
Subject:	Website \| Mobile Anwendung \| Mobile application \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour

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