Multichannel strategies for managing the profitability of business-to-business customers

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil

Year of publication:	2019
Authors:	Lawrence, Justin M. ; Crecelius, Andrew T. ; Scheer, Lisa K. ; Patil, Ashutosh
Subject:	business-to-business \| customer relationship management \| discounting \| e-commerce \| multichannel \| Beziehungsmarketing \| Relationship marketing \| Electronic Commerce \| E-commerce \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Vertriebsweg \| Distribution channel \| Marketingmanagement \| Marketing management \| Multikanalvertrieb \| Multichannel strategy

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