Multiple store patronage : the effects of store characteristics
Masayoshi Maruyama; Lihui Wu
| Year of publication: |
2014
|
|---|---|
| Authors: | Maruyama, Masayoshi ; Wu, Lihui |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 601-609
|
| Subject: | Multiple store patronage | Share of wallet | Store loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388519