Navigating by the stars : investigating the actual and perceived validity of online user ratings
Bart de Langhe, Philip M. Fernbach, Donald R. Lichtenstein
| Year of publication: |
April 2016
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| Authors: | Langhe, Bart de ; Fernbach, Philip M. ; Lichtenstein, Donald R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 817-833
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| Subject: | online user ratings | quality inferences | consumer learning | brand image | price-quality heuristic | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktqualität | Product quality | Bewertung | Evaluation | Online-Handel | Online retailing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489715