Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Muhammad Rifki Shihab, Audry Pragita Putri
| Year of publication: |
2019
|
|---|---|
| Authors: | Shihab, Muhammad Rifki ; Putri, Audry Pragita |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 1, p. 159-187
|
| Subject: | Negative online review | Popular product | Attitude | Purchase intention | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9294-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999478