Network interaction utility of user-generated content and destination image perception

Bingzhou Li and Yue Yu

Year of publication:	2022
Authors:	Li, Bingzhou ; Yu, Yue
Subject:	Virtual community \| User-generated content \| Network interaction utility \| Destination image \| Susceptibility to interpersonal influence \| Social Web \| Social web \| Kundenintegration \| Customer integration \| Destinationsmanagement \| Destination management \| Markenimage \| Brand image \| Web 2.0-Technologien \| Web 2.0 technologies \| Soziale Beziehungen \| Social relations \| Unternehmensnetzwerk \| Business network \| Urlaubsverhalten \| Holiday behaviour \| Tourismusmarketing \| Tourism marketing \| Virales Marketing \| Viral marketing

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