New Perspectives on Individualization andControlling of Web Sites for the FinancialServices Industry

Forced by market pressure financial services providers are searching forpromising concepts that can guide them towards success in the private customerssector. Individualization of financial solutions as well as of interaction seems to be areasonable possibility. Because of its tremendous growth rates in usage and its multimedialpossibilities especially the internet channel is suitable to be used for this.Likewise the task of controlling of their web sites has become important for financialservices providers in order to tighten their internet activities....