Omnichannel battle between Amazon and Walmart : is the focus on delivery the best strategy?
Rupinder P. Jindal, Dinesh K. Gauri, Wanyu Li, Yu Ma
| Year of publication: |
2021
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| Authors: | Jindal, Rupinder P. ; Gauri, Dinesh Kumar ; Li, Wanyu ; Ma, Yu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 270-280
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| Subject: | Customer segmentation | Delivery | Omnichannel retailing | Retail patronage | Store choice | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Zielgruppe | Target group | Kundenanalyse | Customer analysis | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420402