Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Gerhard Wagner, Hanna Schramm-Klein, Sascha Steinmann
| Year of publication: |
2020
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|---|---|
| Authors: | Wagner, Gerhard ; Schramm-Klein, Hanna ; Steinmann, Sascha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 256-270
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| Subject: | Electronic channels | Internet retailing | Multichannel e-commerce | Online customer journey | Online shopping | Touchpoints | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Internet | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156755