Operationalizing salesperson performance with secondary data : aligning practice, scholarship, and theory
Year of publication: |
2021
|
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Authors: | Bolander, Willy ; Chaker, Nawar N. ; Pappas, Alec ; Bradbury, Daniel R. |
Subject: | Salesperson performance | Literature review | Secondary data | Outcome measures | Conceptualization | Operationalization | Performance-Messung | Performance measurement | Verkaufspersonal | Salespeople |
Description of contents: | Description [doi.org] |
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Assessing performance outcomes in marketing
Katsikeas, Constantine S., (2016)
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Salesperson CLV orientation's effect on performance
Valenzuela, Leslier, (2014)
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Salesperson knowledge distinctions and sales performance
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A competitive path to cohesion : multilevel effects of competitiveness in the sales force
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Using a strobelight analysis to examine relationship inconsistency
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Charting the course : a framework for networking across the selling ecosystem
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