Optimal promotion planning for a product launch in the presence of word-of-mouth
Saeide Bigdellou, Shirin Aslani, Mohammad Modarres
| Year of publication: |
2022
|
|---|---|
| Authors: | Bigdellou, Saeide ; Aslani, Shirin ; Modarres, Mohammad |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
|
| Subject: | Agent-based modeling and simulation | Sales promotion optimization | Word-of -mouth | Verkaufsförderung | Sales promotion | Simulation | Agentenbasierte Modellierung | Agent-based modeling | Theorie | Theory | Virales Marketing | Viral marketing |