Optimizing product placement interface design in mobile food delivery marketing : an EEG study of the visual gestalt effect on consumers' purchasing preferences

Liang Xiao, Jiajun Lei, Shu Wang

Year of publication:	2024
Authors:	Xiao, Liang ; Lei, Jiajun ; Wang, Shu
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 4, p. 465-480
Subject:	event-related potentials (ERPs) \| Gestalt effect \| processing fluency \| product placement \| Lieferdienst \| Delivery services \| Marketing \| Product Placement \| Product placement \| Wirtschaftspsychologie \| Economic psychology

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10015173672

A service of the