Overall customer satisfaction and demographic characteristics of retail consumers in Oyo State
Oluranti Olukemi Sangodoyin and Khulekani Sibanda
Year of publication: |
2024
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Authors: | Sangodoyin, Oluranti Olukemi ; Sibanda, Khulekani |
Published in: |
EuroMed journal of management : EMJM. - Olney, Bucks : Inderscience, ISSN 2055-1711, ZDB-ID 2844407-3. - Vol. 6.2024, 2, p. 172-185
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Subject: | customer satisfaction | demographic characteristics | retail consumers | retail industry | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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