Party time : recreation rituals in the world of B2B
Year of publication: |
2013
|
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Authors: | Cayla, Julien ; Cova, Bernard ; Maltese, Lionel |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 11/12, p. 1394-1421
|
Subject: | anthropology | parties | personal contact | relationship marketing | ritual | socialisation | B-to-B-Marketing | Business-to-business marketing | Politische Partei | Political party | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
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