Perceptions and practices of media engagement : a global perspective

Sylvia M. Chan-Olmsted and Lisa-Charlotte Wolter

Year of publication:	January-March 2018
Authors:	Chan-Olmsted, Sylvia M. ; Wolter, Lisa-Charlotte
Published in:	JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 20.2018, 1, p. 1-24
Subject:	Media engagement \| audience engagement \| brand engagement \| consumer engagement \| media platforms \| media planning \| Mediennutzung \| Media usage \| Kommunikationsmedien \| Communication media \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Werbeträger \| Advertising media \| Mediensektor \| Media industries \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Markenführung \| Brand management